lovezzo coffee
DURATION
4 months
branding
graphic designer
ROLE
ME
MYSELF
I
TEAM
january 2019 - april 2019
DATE
photoshop
paint tool sai
pencils
some coffee
TOOLS
For my final A-level project, I was given a brief with a coffee prompt. We were given the name ‘Lovezzo’, and were free to come up with the brand image and had to create a marketing campaign. I decided to go with a ‘loveheart’ coffee bean design as my logo, and below are some of the things that I created for this task. I’m not a coffee drinker, so It was really fun conducting research to create a solid campaign.
I also created some video content, that can be found here↗, and here↗.
Four initial colour iterations I decided to use.
brand moodboard
cup and Tissue Design that would be given with drinks sold
print advertisement test for a rewards app.
idea for a rewards card that can be attached to keys.
packaging concepts, and some social media campaign ideas.
render of different collectable cup designs.
street board advertisements
window lamination render
shopping outlet sign render
billboard advert for pop up store opening
plans for a bus stop illustration campaign for the launch of the coffee company. each illustration has the logo present. In order of artworks, the lovezzo bean logo can be found on the coffee cup spilled on the floor, on the cup next to the gamer, and on the wallpaper of the person on the laptop.
Initial sketches for the illustration campaign. These were all stylised in a more dynamic, sketchy approach which I ultimately changed because they didn’t match the brand image enough.
Three more plans for the bus stop illustration campaign. the bean logos can be found on the back of the first jacket, the hat of the second person, and were added onto the third person on a bag flap.
on the right image, the logo is on the bottom of their shoe. In the final version of the piece on the right, the heart logo is the shape of the window in the washing machine.
I received the top grade (A*) for this project.